It also means that, at the moment, it can't offer next-day delivery to the UK.īut, if everything goes according to plan, it will open a European factory. This obviously increases shipping costs, which the firm is taking a hit on by charging customers prices based on shipping from within Europe. It is minimising its risks by using its Newark factory to produce work for the UK and then shipping it back across the Atlantic. In Nashville alone, there are 40 digital presses churning out work.įor the UK operation, Mimeo is dipping its feet into the market first, not jumping straight into the deep end. The firm runs a mix of HP Indigo, Kodak and Xerox cut sheet digital kit and large-format production machines. The concentration of the business in just a couple of locations also ensures that the company can focus on quality assurance - with checks on quality at the printing, collating and binding stages - something Slutsky says wouldn't be possible if using a dispersed production model. "It provides the longest production window possible - up until 10pm Eastern Standard Time - and we can still guarantee delivery by 8am the next morning in the US," says chief executive Adam Slutsky. Its two US factories are next to the Fedex hubs in Newark and Memphis. Mimeo understands the importance of being integrated within the supply chain. To target the UK market, a 20-strong team will be hitting the phones and the in-boxes of potential British customers from the New York office, while vice-president of sales Tom Karrat, whose background is with tech firms including Yahoo!, has been over in the UK to recruit a team of five direct sales specialists with experience not in print, but in technology or financial services. ![]() However, it has proved to be a successful strategy, so much so that overseas expansion is in the offing. Its production facilities are entirely digital, while primary contact with customers is via the internet. Mimeo is different to most print companies. ![]() And now, despite the less than favourable economic conditions that have caused our Atlantic cousin's biggest print firms RR Donnelley and Quebecor World some sleepless nights, it is to give us Mimeo: a thriving print business with a 21st-century twist. A merica has given us many things that have benefited the UK over the years: battalions of soldiers during the Second World War, the first mass-production car and fast food restaurants to name a few.
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